Can a good company become a great one? If so, how?
After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising – at times even shocking – to the modern mind.
Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.
Five years ago Jim Collins asked the question, “Can a good company become a great company, and if so, how?” In Good to Great Collins, the author of Built to Last concludes that it is possible, but finds that there are no silver bullets to greatness. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11–including Gillette, Walgreens and Wells Fargo–and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn’t require a high-profile CEO, the latest technology, innovative change management or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not-so-great, Collins lays a well-reasoned roadmap to excellence that any organisation would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. –Harry C Edwards
…the biggest selling and most influential management book of the new millennium. ― Financial Times
…seminal… ― The Times
…a must-read… ― Management Today
Peppered with dozens of stories and examples from the great and not-so-great, Collins lays a well-reasoned roadmap to excellence that any organisation would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. ―
in this category (management books) there is nothing to touch Jim Collins… It is essential reading. ― Sunday Times Business Books of the Year
From The Publisher
The best-selling Built to Last answered the question of what it takes to build an enduring, great company from the ground up. Good to Great answers an even more compelling question: can a good company become a great one and, if so, how?
About The Author
Jim Collins is a student of companies – great ones, good ones, weak ones, failed ones – from young start-ups to venerable sesquicentenarians. The author of the national bestseller Good to Great and co-author of Built to Last, he serves as a teacher to leaders throughout the corporate and social sectors. His most recent book is Great by Choice, a look at why some companies thrive in uncertain times. His work has been featured in Fortune, Business Week, The Economist, USA Today, and Harvard Business Review.